Marc Valli, editor in chief of elephant magazine

I went to a talk at Noiselab to see marc valli, the editor in chief of elephant magazine and founder of magma bookstore. It was interesting to hear about how he worked with freelance people and decisions made on the content feel, and look of what he wanted elephant to have.

He talked about how he decided and came about creating the magazine & he gave us a 10 step guide to creating your own magazine. They were: concept, market, finance, financial formula, editorial direction, structure & style, form a team, sales & distribution, quality control, and diversify.

Valli also talked about running magma shops in the north and south, also giving us advise about designing book covers.